How this calculator works
Enter the values for first value, second value and review the units before calculating.
Formula / method
CAC = acquisition spend ÷ new customers
Worked example
$12,000 spent to acquire 80 customers gives a CAC of $150.
Assumptions and limitations
The spend and customer count cover the same campaign and attribution window.
CAC quality depends on attribution, retention, gross margin and whether all relevant costs were included.