Business calculators
Margins, acquisition, recurring revenue and operating metrics for practical business analysis.
Gross Margin
Calculate gross profit and gross margin from revenue and direct production costs.
Net Margin
Measure net profit margin after all recorded expenses against total revenue.
Contribution Margin
Calculate contribution per unit and contribution margin for break-even analysis.
Customer Acquisition Cost
Calculate customer acquisition cost by dividing acquisition spend by new customers gained.
Customer Lifetime Value
Estimate customer lifetime value from order value, purchase frequency, lifetime and gross margin.
ROAS
Calculate return on ad spend by comparing attributed revenue with advertising cost.
CPM
Calculate cpm using labeled inputs and a transparent method.
CPC
Calculate cpc using labeled inputs and a transparent method.
CTR
Calculate ctr using labeled inputs and a transparent method.
Conversion Rate
Calculate conversion rate using labeled inputs and a transparent method.
Churn Rate
Calculate churn rate using labeled inputs and a transparent method.
Retention Rate
Calculate retention rate using labeled inputs and a transparent method.
ARPU
Calculate arpu using labeled inputs and a transparent method.
MRR
Estimate monthly recurring revenue from paying customers and average monthly revenue per user.
ARR
Annualize monthly recurring revenue to estimate an annual recurring revenue run rate.
Revenue Growth
Calculate revenue growth using labeled inputs and a transparent method.
Inventory Turnover
Calculate inventory turnover using labeled inputs and a transparent method.
Working Capital
Calculate working capital using labeled inputs and a transparent method.