Business calculators
Margins, acquisition, recurring revenue and operating metrics for practical business analysis.
Gross Margin
Calculate gross profit and gross margin from revenue and direct production costs.
Net Margin
Measure net profit margin after all recorded expenses against total revenue.
Contribution Margin
Calculate contribution per unit and contribution margin for break-even analysis.
Customer Acquisition Cost
Calculate customer acquisition cost by dividing acquisition spend by new customers gained.
Customer Lifetime Value
Estimate customer lifetime value from order value, purchase frequency, lifetime and gross margin.
ROAS
Calculate return on ad spend by comparing attributed revenue with advertising cost.
MRR
Estimate monthly recurring revenue from paying customers and average monthly revenue per user.
ARR
Annualize monthly recurring revenue to estimate an annual recurring revenue run rate.